theKFORDgroup Core Values And Guiding Principles

Responsiveness

• We value the important as well as the urgent

• We respond to everyone in a direct and timely manner

• When there’s bad news, we deliver it quickly and compassionately

• We make every decision based on integrity and ethics

• We do things right the first time

• We recognize that our behavior outside the office reflects on the firm

• We are forward thinking & challenge the status quo

• We are open to new ideas and are continuously curious

• We strive for ways to overcome “No”

• We aim to eliminate surprises at all levels

• We care for our team and clients beyond the financial aspects

• We create a warm and welcoming environment

• We care enough to ask the tough questions

• We put ourselves in our client’s shoes

• We give back to the community with our time, talent and treasure

• We work with clients and professionals who share our values

• We encourage our clients to get all advisors around the table

• We share knowledge openly with team members

• We proactively leverage our professional network to achieve out clients’ goals